Gragnano Città della Pasta 2024 celebrated 20 years of the Consorzio di Tutela della Pasta Gragnano IGP from 6 to 8 September, involving chefs, artists and creators in an event dedicated to pasta lovers. The aim of the event was twofold: to promote the activities of the IGP Pasta Protection Consortium and to celebrate the only IGP-certified pasta in the world, highlighting its history, uniqueness and versatility. After all, pasta was humanity's first ‘social platform’, with millions of fans worldwide.
This approach gave rise to the concept ‘Social before Social’, which made it possible to narrate Gragnano IGP pasta as an aggregative food and to project the Consortium and its activities into the social era, amplifying its reach and value.
