For the launch of the second season of “LOL: chi ride è fuori”, we had only one goal: to bring 
a laugh everywhere, evenain the most unexpected places.
And if there’s one thing we’ve realized, it’s that bringing good humor during hard times is a superhero feat
A team of superheroes, with superhuman comedy skills: we announced the cast of the show through a special deck of cards that contained clues to their identities, only to reveal them on Prime Video’s social media through an influencer campaign.
Our key art captured the cast as the most powerful group of laughter superheroes
on the planet, ready to bust out their special moves and make everyone laugh.​​​​​​​
“I could really use a good laugh now”, we all thought, after half an hour waiting for our bus.
The laughter superheroes have arrived here, too. We manned offices, public transport shelters, subway stops and train stations with a series of tailor-made ads, inviting people to scan a QR code to access some extra content of the second season of the show
and making the boring daily waits a little more cheerful.​​​​​​​​​​​​​​
At the Central Station in Milan, we started the challenge: a few minutes for anyone
who wanted to try and make some of the most serious people in Italy laugh.​​​​​​​
With the help of the beloved comedian Lillo we created audio ads targeted towards the listeners 
of depressing music on Spotify, with Lillo’s voice interrupting the sad streaming with an invitation
to have a good laugh.

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