![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/f81dd679-a1f7-4ab9-af60-ec8e8a4f64e7_rw_1920.jpeg?h=7ed976a2a49ede5b272887c7eb5d860d)
The weekly magazine you don't need.
We have been chosen by a newspaper to spread important news: its launch on newsstands following 11 years online. We decided to tell its values and its tone of voice using the newspaper’s most important communication tool: the title. That’s why we chose to entrust the campaign to 5 copy-ads.
OOH
![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/2044d3d8-a429-49df-a947-20981302db40_rw_1920.png?h=dde3968bc656d4eca18a9d023a5e9926)
![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/bc80299f-fb83-4504-a993-71e3f05c0983_rw_1920.png?h=9896c73b86be0c004545467014eac9cd)
![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/75f13502-fd1e-401b-a5b9-dcd5f42da699_rw_1920.png?h=5fe914c5185e9818e9e796939827ea2f)
Our headlines were published in newspapers and weekly magazines, and then on the back of buses, trams, bus shelters, billboards and pedestrian walkways in Rome, Milan and Turin.
![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/f6b9a8e3-bcb3-4093-bded-9ccec34bde2f_rw_1920.jpeg?h=8ec4ec429c24dd8c82ac1d7abdd31aeb)
![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/b3f4caeb-b011-41c2-88b5-8da119213611_rw_1920.jpeg?h=babb2ef33b97e480f862fcff0e64434d)
![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/3845555a-455b-4983-823e-4d4194f0cbc0_rw_1920.jpeg?h=bec8438d78cb8698cc162c0b2542750b)
![](https://cdn.myportfolio.com/26eb16b2-aa99-429e-99fa-6db0e72e47e4/f64b4ca0-e725-4be5-9c7a-0aa65f7f510a_rw_1920.jpeg?h=47c04a22fae62b4db5d2e2d238936ca7)