Who doesn't want to live the life of a cat? 
We started from this question to create an integrated marketing campaign for Valtur, one of Italy’s leading tour operators. But what do cats have to do with holidays? More than you might think! After all, a holiday with Valtur is the closest thing there is to the life of our furry feline friends. Relaxation, food, activities, pampering. Or even lazing about and doing absolutely nothing. With Valtur, you too can live the dream life 
of a cat.​​​​​​​​​​​​​​
An integrated meow-keting campaign.  
We hired Brittany, the laziest and most demanding cat, ahem, actress in the world, and put her in the role of the Valtur customer: completely satisfied in every moment of her day.​​​​​​​​​​​​​​
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